Social Media & Content Strategy
Client
Rebel Family Motors
Role
Social Media Manager
Year
2024–Present
Status
● Active
Rebel Family Motors is a family-owned dealership in Carson, California — proudly owned by individuals of Puerto Rican, Filipino, and Mexican descent. Their slogan: "Rebel Against Status Quo." The challenge was creating a content ecosystem that captured the brand's rugged, community-driven automotive lifestyle while driving engagement and building an online following from the ground up.
I developed a comprehensive content strategy focused on automotive lifestyle storytelling. This included managing regular posts, reels, and promotional campaigns. I created cinematic video content showcasing vehicle inventory, designed branded graphics, customer testimonial highlights they call "Chatomers," and implemented an engagement strategy that turned followers into a loyal community — all reflecting the family-owned, multicultural spirit of the brand.
The social media strategy transformed Rebel Family Motors from a local business into a recognizable automotive lifestyle brand with a growing, engaged community.