E-Commerce Website & Brand Identity
Website Demo
Content & Social Media
Client
Deeply Rooted Hair Essentials
Role
Design & Development
Year
2024
Status
● Live
Deeply Rooted Hair Essentials needed a website that reflected the premium nature of their professional hair botox and scalp treatment products. The challenge was creating a polished e-commerce experience that communicated quality and trust while staying true to their faith-based values — grounded in Jeremiah 17:8.
I designed and developed the full website with warm earthy tones, elegant serif typography, and full-bleed product photography. The site features a product catalog showcasing their Cynty, Michelle, and Scalp Renewal Treatment lines, with direct Shopify integration for seamless purchasing. It also includes a Hair Botox 101 education page, about section, and contact page — all optimized for mobile.
The website elevated DeeplyRooted's brand perception significantly. The editorial-quality design attracted a higher-value customer base, while the optimized checkout flow improved conversion rates.